We dont offer Search Engine Optimisation as an 'add on' or an 'upsell', we build it into every site we create.

We ensure that our web sites are programmed and built with search engines in mind. We also advise clients on the use of content within their site that will give them the best possible chance to be well considered by major search engines, such as Google.

Not a week goes by where we dont hear about a new 'trick' that can help your site climb the free rankings of Google. The latest one to come up is the theory that if you register you domain name for the next 10 years in advance, then Google will take you "more seriously" and therefore give you a better (higher) listing within their free listings.

There is one method that everyone agrees on and that is to improve your Google Page Rank.

To see your web site's page rank you need to have Google's toolbar installed and ensure that you have this toolbar enabled within your browser settings.

A good Page Ranking would be anything over 3 (10 being the highest). If you have a ranking around this number your site is very likely to benefit greatly from our search engine optomisation techniques.

What if my page rank is low? How will I ever get noticed by Google?

If you have a low page ranking you might still be able to improve your rankings you are selling a niche product with very few competitors vying for the same search terms. It also helps if your keywords are in your domain name such as 'sydney-hotels.com.au'.

Page Rank is king though, so you must improve your Page Rank to compete with the millions of listings on Google.

PageRank is one of more than 100 factors Google uses in the ranking of you website and your resulting position on their search engine. You get PageRank (PR) by having backward links from other website pages that have a higher PR rating than your site page the link is to. The PR of your site is updated about once of month when Google updates their database of web pages.

For example if you have a backward link from a site that has a PR of 5, some of that PR be will transferred from their website to your website page they linked to. These links are called backlinks.Sites with high PageRank will get crawled by the search engine bots more often, and the crawls will be deeper.

While Google takes into consideration the PageRank of your site, high PR doesn't always equate to a higher Search Engine Results Position (SERP). You can have high PR and have a low SERP on a certain keyword phrase, while some other site can have low PR but have a high SERP on the same keyword phrase.

In your pursue for a high PR keep in mind that numerous relevant keyword anchor texted backlinks will get you a higher SERP than just raw high PR and that with numerous relevant keyword anchor texted backlinks will come PR.

You aim shouldn't be just for high PR, but for proper backlinks that will bring with them a higher PR.